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Folies de Provence at the Florence Christmas Market: an unmissable event

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A highly anticipated return to Florence, at the Christmas market in Piazza Santa Croce, the most famous in Florence!

An event not to be missed! Every year, we tell you that Florence's Christmas Village is the perfect place to find unique gifts, soak up the Christmas atmosphere, and discover artisans from all over Europe.

Folies de Provence awaits you for a new edition dedicated to sharing, scents, and French craftsmanship.

A unique Christmas market in a magical setting

A real end-of-year attraction, the Santa Croce Christmas market draws thousands of visitors every day. Open from 10 a.m. to 10 p.m., it brings together exhibitors from Europe and around the world.

The decorated wooden chalets and warm atmosphere make this market one of the most popular in Florence. Visitors enjoy strolling around, sipping mulled wine and discovering new handmade creations.

Folies de Provence: a chalet in the colors of Provence
Looking for an elegant, authentic, and typically French gift?

Our Christmas gift sets, room sprays and fragrances, eau de toilette, and lavender-scented soft toys are hugely popular with our Italian and international customers every year.

Our chalet, which has become a popular destination for visitors, showcases products made in France, particularly those made in Provence:

✔ Natural cosmetics from Provence

Donkey milk creams, lavender-scented skincare products, oils, eaux de toilette... formulas developed with expertise.

✔ Home fragrances & scented mists

To create a warm and elegant atmosphere in your home.

✔ Handcrafted soaps & scented soaps

Authentic, colorful, and delicately scented creations.

✔ Essential oils from Provence

Pure, high-quality, and perfect for natural well-being.

 Eau de toilette

Eau de toilette with fragrances from Grasse to enhance your beauty.

✔ Christmas gift sets

Ready to give, refined and highly appreciated for Christmas. 

✔ Scented soft toys

Bears or rabbits for young and old alike, in the colors of Provence and smelling of lavender

Whether you want to give a thoughtful gift or something truly special, at Folies de Provence you will find the perfect inspiration to brighten up the festive season.

Florence in winter: an exceptional setting to experience the magic of Christmas.

When you visit the Santa Croce Christmas Village, you can also enjoy the incomparable charm of Florence: its museums, cathedrals, historic streets, and cuisine create an enchanting setting to prepare for the holidays.

Many visitors take advantage of their trip to the market to combine shopping, culture, and strolls in one of Europe's most beautiful cities.

Join us in Florence from November 15 to December 21, 2025

As every year, you will find us in the first aisle on the left when facing the Basilica of Santa Croce.

Amandine looks forward to welcoming you there to share with you the warmth, colors, and scents of Provence.

A unique event in the heart of the Tuscan winter... not to be missed!

Discover our other articles: 

Folies de Provence in Italy

Buongiorno Firenze!

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